Feb 2, 2020
In today's episode, we discuss attracting and retaining customers, clients, and employees, boosting our business and profits, and achieving our dreams. We explore:
- How doing business with kindness gets us more publicity and creates win-win situations for all
- What Public Relations is and how to create messages that will capture the media's attention
- The problem in today's world with publicity and how to get a return on investment from PR
- The secret sauce formula for creating a great media script and what a media script is used for
- The biggest mistake that most people make with their PR and the best way to get results
- What the "ooh-aah factor" is and how to use it to build trust and connections with people
- Why writing a book can be instrumental in establishing credibility and being successful
- The key factors that help find the right employees and keep them happy and productive
- How to recruit passionate, productive employees who contribute to a positive work culture
- Establishing an attractive and sustainable business culture in order to retain the right talent
- Why investing in employees raises their performance and strengthens their commitment
Visit: https://voicesofcourage.us/